Category: Product


  • Whitepaper: Migrating from OneTrust to improve performance and reduce costs

    Whitepaper: Migrating from OneTrust to improve performance and reduce costs

    Our new whitepaper walks through a structured migration from OneTrust to consentmanager: close visibility gaps, switch without rebuilding your tags, and cut consent management costs.

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  • Cookie Banners: The Most Common Mistakes to Avoid

    Cookie Banners: The Most Common Mistakes to Avoid

    In addition to a privacy policy, the cookie banner on a website is an equally important element of general data protection, but complaints about misleading cookie banners are increasing.With fines in store for 2022, we are currently in a state where website operators should be very cautious when navigating the privacy minefield. You certainly don’t…

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  • Dark patterns on cookie banners

    Dark patterns on cookie banners

    As an internet user, you have probably encountered Dark Patterns several times. Dark patterns are deceptive designs that come in many forms with the aim of manipulating users. You are in a gray area of ​​legality; not entirely legal, but not entirely illegal either, although organizations like the noyb are actively fighting against it. So…

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  • Important: Abolition of old codes

    Important: Abolition of old codes

    Please note that we have started phasing out old codes. The phase-out schedule is July 01, 2023 and December 31, 2023 depending on the type of codes. Old codes must be found and replaced by then. This affects automatic block codes, manual/semi-automatic block codes, cookie list codes, vendor list codes, JS API access, AMP codes,…

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  • Use Hotjar GDPR compliant

    What requirements do Hotjar cookies have to meet? Hotjar is a tool that offers you innovative solutions with Hotjar cookies if you, as a website operator, want to analyze the behavior of visitors to your website . Because you can use useful applications – e.g. B. the sending of newsletters or user surveys – in…

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  • Cookie Banner – the legal and technical background

    Cookie Banner – the legal and technical background

    Using cookie banners in compliance with data protection regulations is one of the biggest challenges for website operators. If cookie banners are to be designed in accordance with the GDPR, website users must be able to consent to the processing of personal data or reject it using the cookie banners. But what do you have…

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  • Make Facebook Pixel GDPR compliant

    Make Facebook Pixel GDPR compliant

    The European General Data Protection Regulation (GDPR) has been in force since May 25, 2018. It has a major impact on data protection in the online area. This applies to websites and online shops as well as social media. The Facebook pixel cookie is also affected by the EU data protection reform, which defines complex…

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  • Use Matomo GDPR compliant

    Use Matomo GDPR compliant

    Legally secure measures and cookie consent Matomo (formerly Piwik) is an open source project. As an alternative to Google Analytics, Matomo offers website analysis tools that are used to record the activities of your visitors. Matomo uses cookies of various types for this purpose. In order to make Matomo GDPR compliant, a Matomo Cookie Consent…

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  • Use Google Tag Manager GDPR compliant – that’s what the legal situation says

    Use Google Tag Manager GDPR compliant – that’s what the legal situation says

    Use Google Tag Manager GDPR compliant – What is the legal situation? This article informs you about how the Google Tag Manager works, the legal relationship to the GDPR and viable cookie consent solutions. Google Tag Manager and cookies – this is how the tool works The Google Tag Manager serves as a tool for…

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  • Use Google Analytics in compliance with data protection regulations? A brief overview of the legal situation

    Use Google Analytics in compliance with data protection regulations? A brief overview of the legal situation

    The use of Google Analytics is subject to certain requirements under the GDPR (General Data Protection Regulation). Data protection and Google Analytics have long been in conflict. At the latest since the ECJ judgment on tracking, an opt-in has been provided for Google Analytics. In this context, the question of the processing of Google Analytics…

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  • Analysis: Cookies in top 100 online shops

    Analysis: Cookies in top 100 online shops

    Part of our work at consentmanager is to see what the market is doing. That’s why we took the top 100 German online shops and looked at where, when and which cookies are set and what kind of cookie banners are used. The result: there is pent-up demand.

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