Consent management for Connected TV and OTT
Manage consent across web, mobile, and Connected TV from one dashboard, with native SDKs for 20+ TV brands and 19 operating systems. A/B testing to improve opt-in rates, and QR-based controls that let viewers manage consent from their own device.
Trusted by broadcasters and publishers worldwide
Privacy rules apply to Connected TV apps
TV apps need valid consent before tracking
GDPR, CCPA/CPRA, and ePrivacy can apply to Connected TV and OTT apps when they process personal data. That means you need a way to collect valid consent before any non-essential tracking starts.
CTV apps need consent built for the screen
Standard banners are built for clicks, taps, and scrolling. They don’t work well with remotes, voice controls, or smart pointers, and they make detailed consent choices harder to manage on a TV screen. CTV needs a consent experience built for how people actually watch.
If your TV app collects personal data, you need a consent experience viewers can understand and control before non-essential tracking starts.
Consent management built for Connected TV
Manage consent across TV, app, and web from one platform, with native SDK coverage, automated banner testing, and QR-based controls designed for the living room.
Cover 20+ TV brands from one dashboard
Native SDK for 20+ TV brands and 19 operating systems with native SDKs tested for directional remotes, smart pointers, and voice controls.
Improve opt-in rates without manual testing
Test banner designs across platforms and automatically shift traffic to the versions more likely to get consent.
Give viewers an easy way to manage consent
Show a QR code on the TV banner so viewers can review detailed choices on their phone, including large provider lists, while the TV updates automatically.
Manage TV, app, and web consent in one place
Use the same dashboard for reporting, A/B testing, and optimization across every channel.
See how QR-based consent works on TV
Viewers scan the banner, manage consent choices on their phones, and see their preferences automatically sync back to the TV.
Compatible with every major TV platform
Operating systems
Apple tvOS, AndroidTV, Tizen, WebOS, Roku TV, Fire TV OS, Vidaa U, SmartCast, NetRange, Foxxum, Whale OS, Coolita OS, Vewd, NetGem, TiVo OS, Comcast X1, My Home Screen, AOSP, SaphiOS.
TV brands
Sony, Sharp, Philips, Insignia, VUTV, Konka, TiVo, Hisense, Nokia, Toshiba, LG, Comcast Xfinity, TCL, Panasonic, Vizio, Samsung, Skyworth, Xiaomi.
One SDK covers them all.
Built on the standards your stack requires
100,000+
Categorized cookies
Google-certified
CMP Partner
IAB TCF v2.3
Validated
IAB GPP
Validated
Go live in three steps
Install the SDK, configure consent rules in your dashboard, and the SDK handles the rest, including QR-based mobile controls.
Add the SDK to your app
Configure in your dashboard
The SDK handles the rest
Why teams choose consentmanager
consentmanager by iubenda has built the SDKs, viewer controls, and reporting to make Connected TV consent work as smoothly as the rest of your stack.
Trusted across high-traffic websites and apps
Over 100,000 websites and apps use consentmanager, including broadcasters and publishers managing ad-supported experiences across Connected TV and OTT.
Built to keep ad revenue flowing
Support for IAB TCF v2.3, IAB GPP, Google Consent Mode v2, and Apple ATT. Keeps your CTV, mobile, and web campaigns measurable, even where signals are limited.
Specialists in consent at scale
Since 2018, consentmanager has focused on consent and compliance for web, mobile, and Connected TV. In-house specialists track regulatory changes across the EU, the UK, the US, and beyond.
3M+
Categorized cookies
2500+
Vendors recognized
100,000+
Websites worldwide
Gabriela McGavock
Privacy Program Manager at HP
“consentmanager proved to be the only compliance solution that truly digs deep and delivers clear, actionable reports that each of our teams, under different Business Units and regions, can easily use.”
Connected TV consent FAQs
Connected TV (CTV) refers to internet-connected television devices that run apps and streaming services directly on the screen. Examples include Samsung, LG, Sony, and Philips Smart TVs. OTT (Over-The-Top) apps deliver content over the internet without traditional cable or satellite infrastructure. Netflix, Hulu, and Disney+ are examples. Both CTV and OTT apps typically require consent management when processing personal data.
Yes. CTV and OTT apps process personal data through viewing behavior tracking, advertising, and analytics. Privacy regulations like GDPR, CCPA/CPRA, and ePrivacy require valid consent before activating non-essential data processing, regardless of the device.
A Software Development Kit (SDK) is a set of tools that lets you integrate specific functionality into your app. The consentmanager Connected TV SDK adds consent management to your Smart TV app. It handles banner display, consent collection, input device compatibility, and QR-based mobile controls.
No. An SDK is a development toolkit for building functionality into apps. A cookie is a small file stored in a user’s browser that tracks preferences and behavior. They serve different purposes, though both are relevant to consent management.
The Connected TV SDK supports 20+ TV brands and 19 operating systems, including AndroidTV, Tizen, WebOS, Fire TV, Roku, Apple tvOS, and more. See the full list above.
The consent banner on your TV displays a QR code. Viewers scan it with their phone to access a mobile-friendly consent settings page where they can review up to 1,000 providers and purposes. Once they save, their choices sync back to the TV automatically.
Yes. The SDK is tested with every major input method: directional remotes (up/down/left/right), smart pointer remotes, and voice controls. The consent banner adapts to the input method available on each device.
The SDK is lightweight and loads asynchronously. It connects to consentmanager servers at launch and caches the configuration locally. No noticeable impact on app startup time or runtime performance.
EU-only servers with no US-cloud dependencies. All consent data stays within European infrastructure.
Manage consent across every screen
Manage consent across Connected TV, OTT, web, and mobile without creating a separate process for every screen.