Boost ad performance with Google Consent Mode
Activate Consent Mode v2 from your dashboard. As a Google-certified CMP Gold partner, consentmanager keeps your EEA and UK campaigns measurable.
Trusted by advertisers and publishers worldwide
Why Google Consent Mode v2 matters now
Google requires it
Google’s EU User Consent Policy (EUUCP) requires websites to display a consent banner from a Google-certified CMP and use Consent Mode v2. Without it, Google can no longer count conversions from your ads for EEA and UK visitors.
Boost conversions with Consent Mode v2
Consent Mode v2 sends consent signals to Google so conversion tracking, audience building, and remarketing keep working for visitors who consent, and use modeling for those who don’t.
As a Google-certified CMP Gold partner, we help you keep your conversion data flowing while collecting consent that meets regulatory requirements.
Consent signals that keep your data useful
When a visitor consents
Your consentmanager banner sends consent signals directly to the Google tags on your site. Google Ads, Analytics, Floodlight, and Conversion Linker all receive the signal and operate normally. Full tracking, full data.
When a visitor doesn’t consent
Google Consent Mode sends cookieless pings to Google instead. No identifiable data is transmitted, but Google uses these pings with machine learning to model conversions. On average, this recovers around 65% of conversions that would otherwise be lost.
Basic vs Advanced
Basic mode: hard blocking. No data is sent to Google until consent is given. Advanced mode: cookieless pings are sent even without consent, letting Google model conversions with machine learning. More data, stronger ad performance.
What changed with Google Consent Mode v2
The key differences between the original Consent Mode and v2.
Old Google Consent Mode
- Consent Mode was optional, used to enable modeling
- Using a Google-certified CMP was optional
- Conversion counting worked through Google services or third-party tools regardless of consent signals
Google Consent Mode v2
- Consent Mode is required for conversion tracking in the EEA and UK
- Using a Google-certified CMP is required
- Conversions are only counted when consent is given and the signal is sent back to Google through Consent Mode
- Two new consent signals added: ad_user_data and ad_personalization
Get the Google Consent Mode v2 guide
A clear overview of Google Consent Mode v2 in a two-page document.
Built-in Google Consent Mode from a certified partner
consentmanager handles Consent Mode v2 end-to-end, from setup to signal delivery across your Google stack.
Set up faster with a Google Gold partner
As one of the first Google-certified CMP Gold partners, consentmanager integrates directly with your Google Ads account for faster setup.
Go live without touching code
Enable Consent Mode v2 from your dashboard in a few clicks. No tag manager edits, no developer time.
Recover lost conversions automatically
When visitors decline, Google uses cookieless pings to model conversions, so you keep directional data under limited consent.
Keep your full Google stack connected
Google Ads (with conversion tracking and remarketing), Analytics 4, Floodlight, and Conversion Linker all receive consent signals automatically.
Enable Google Consent Mode in minutes
Log in, toggle Consent Mode on, and verify the signals are reaching your Google tags.
Open your consentmanager dashboard
Activate Consent Mode
Verify and go live
Why teams choose consentmanager
Consent isn’t static, and neither are we. We’ve helped 100,000+ websites keep their consent aligned with global privacy laws, so their ad data keeps driving the business.
Trusted at enterprise scale
100,000+ websites, including HP, Stellantis, and Smarketer, rely on consentmanager to collect consent, keep ad performance accurate, and meet GDPR, ePrivacy, and more.
Built to keep ad revenue flowing
Support for the standards that keep your campaigns measurable, including IAB TCF v2.3, IAB GPP, and emerging regional frameworks.
Privacy specialists at the core
Since 2018, consentmanager has focused on consent and compliance at scale, with in-house specialists tracking regulatory change across the EU, UK, US, and beyond.
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Vendors recognized
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Gabriela McGavock
Privacy Program Manager at HP
“consentmanager proved to be the only compliance solution that truly digs deep and delivers clear, actionable reports that each of our teams, under different Business Units and regions, can easily use.”
Common questions about Google Consent Mode v2
Google Consent Mode v2 is a technology that sends your visitors’ consent decisions to the Google tags on your website. It tells Google whether a visitor has consented to analytics, ads, personalization, and data sharing. Without these signals, Google can’t track conversions or build audiences from your site.
Yes. Since March 2024, Google requires all websites and apps serving visitors in the EEA and UK to use Consent Mode v2 through a Google-certified CMP. This applies regardless of where your company is based.
The EUUCP is Google’s own policy requiring users of Google services to disclose cookie usage and obtain consent from visitors in the EEA and UK. It reflects the requirements of GDPR and the ePrivacy Directive. Google Consent Mode v2 helps you meet this policy.
When a visitor doesn’t consent, Google Consent Mode sends limited, cookieless signals. Google uses machine learning to model conversions based on patterns from consented users. In Google Analytics 4, this includes behavioral modeling (recreating user journeys) and conversion modeling (estimating missed conversions). A minimum of 100 ad clicks per day is required for modeling to activate.
Yes. Google requires a certified CMP to send Consent Mode v2 signals. consentmanager is a Google-certified CMP Gold partner with native Consent Mode v2 support built in.
Google Ads (including conversion tracking and remarketing), Google Analytics 4, Floodlight, and Conversion Linker. All receive consent signals automatically when Consent Mode v2 is active.
Use consentmanager’s free website scanner. Enter your URL and scroll to the bottom of the results to see whether Google Consent Mode is enabled. You can also verify in Google Tag Assistant or your browser’s developer console.
Boost your campaigns with Google Consent Mode v2
Join 100,000+ websites using consentmanager as their Google-certified CMP. Enable Consent Mode v2 from your dashboard in minutes.