Category: Case studies
Categories
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Whitepaper: Migrating from OneTrust to improve performance and reduce costs
Our new whitepaper walks through a structured migration from OneTrust to consentmanager: close visibility gaps, switch without rebuilding your tags, and cut consent management costs.
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BSH case study: from in-house CMP to compliance visibility
BSH Hausgeräte is one of the world’s leading home appliance manufacturers, operating 10 brands including Bosch, Siemens, Gaggenau, NEFF, Thermador, Balay, Constructa, Pitsos, Profilo, and Junker across more than 50 countries. With a complex digital footprint at that scale, consent infrastructure needs to work without creating engineering debt or compliance blind spots. BSH had built and…
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Seznam.cz case study: from in-house CMP to a stronger publisher network
Seznam.cz is a major Czech technology company, European publisher, and identity provider, operating a search engine, news portal, email service, price comparison portal, mapy.com, and a network of premium publisher properties. For years, they ran their own IAB-certified CMP, supporting publishers across their network. But as TCF requirements grew more complex and the platform’s role…
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Case study: How Smarketer optimized content and media spending
Smarketer is one of Germany’s leading Google specialist agencies, working with over 1,000 clients across e-commerce, B2B, and retail. Without reliable consent signals across their client base, first-party data was incomplete, making it impossible to track true user engagement or allocate media budgets with confidence. By implementing consentmanager across their entire client portfolio, Smarketer restored…
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Case study: How Refinery89 scaled consent across their publisher network
Refinery89 is an international AdTech company and one of the leading partners for digital publishers across Europe and LATAM. With a network of 1,000+ publisher sites reaching 2 billion monthly page impressions, the team’s challenge wasn’t consent management itself. It was doing it at scale. Updating vendor lists, rolling out banner changes, and keeping configurations…
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Case study: How HP cut audit time by 65% with consentmanager
With USD 53 billion in annual revenue, 58,000 employees, and a digital portfolio spanning roughly 10,000 domains across 170 countries, HP operates at a scale where small compliance gaps can create serious risk. And the tools the company was using at the time didn’t have the depth to surface them. Non-compliant cookies, unauthorized vendor tracking,…