Whitepaper: Migrating from OneTrust to improve performance and reduce costs


Many teams adopted OneTrust when enterprise consent management had fewer options. But as privacy requirements expand and marketing teams demand better data, the gaps in older setups become harder to ignore: limited visibility into what runs on your sites, manual audit work that doesn’t scale, and consent rates that nobody is actively optimizing.

Our whitepaper walks through a structured migration from OneTrust to consentmanager by iubenda, showing how the switch can strengthen compliance and support better data for decision-making, without rebuilding your tag setup.

Get the full whitepaper (PDF) to see how a structured migration works in practice.

What you’ll learn:

  • How to identify visibility, consent and reporting gaps in existing OneTrust setups
  • How Compatibility Mode lets you switch CMPs while reusing current tags and dataLayer
  • How to improve consent and acceptance rates with better banner design and optimization
  • How to reduce manual audit work and lower ongoing consent management costs

The migration path is designed to be low-risk: Compatibility Mode runs alongside your existing setup, so you can test in parallel and switch over without downtime or lost data.

Want the full picture? Download the whitepaper (PDF) for the complete migration framework and cost-saving breakdown.

Ready to see what consentmanager by iubenda can do for your business? Talk to our team to get started.