Category: Product
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Whitepaper: Migrating from OneTrust to improve performance and reduce costs
Our new whitepaper walks through a structured migration from OneTrust to consentmanager: close visibility gaps, switch without rebuilding your tags, and cut consent management costs.
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How to implement Google Consent Mode v2
According to an official announcement from Google, the deadline for using Google Consent Mode v2 for certain websites and apps will be early 2024, in March. As mentioned on our dedicated Google Consent Mode v2 page, all websites and apps targeting users within the EEA and the UK must enable Google Consent Mode v2. The…
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Google consent mode and consentmanager
🚨 Note: This article refers to the Google Consent Mode. A brief update on the new function can be found below. Find out more about the new Google Consent Mode v2 requirements here. Update November 28, 2023 – Google Consent Mode v2 Google has introduced Google Consent Mode v2 , a transformative update that changes the…
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consentmanager Report Spotlight: Traffic Flow
Imagine a scenario where your cookie banner is not only legally compliant, but also leads to higher revenues. In this article you will learn how consentmanager’s Traffic Flow Report can help you realise this scenario. We’ll show you how to find the report directly in your dashboard and together we’ll look at how you can use your…
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Advanced consent management: These are the features you should know about
The simplest consent mechanisms may be sufficient for small businesses or freelancers. This varies depending on the size of your business or the regulations you need to comply with. Your tool should be able to create a cookie banner and perform basic functions such as: B. the automatic blocking of cookies and the obtaining of…
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4 questions for choosing the ideal cookie consent tool
Consent to the use of cookies is a fundamental aspect of online privacy compliance, and choosing the right tool for your business is crucial. The legal framework is constantly evolving. Data protection laws such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the USA are becoming…
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Staging Feature: Test your Banner first before you go live
Staying compliant with privacy laws while delivering a seamless online user experience is paramount. Enter the Staging feature – a powerful tool within your consentmanager dashboard that allows you to refine, test and perfect your consent mechanisms before rolling them out live to your audience. With the consentmanager you always have this tool at hand.…
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Optimization Report: A Beginner’s Guide
The optimization report helps you improve the performance of your cookie banner and make decisions based on the information collected in the report. In this report, you’ll find the results of your various A/B tests and other data metrics to help you better understand your users’ preferences and maximize your consent rates while remaining compliant…
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Improve Cookie Banner Opt-In: 3 Ways to Increase Opt-In Rates
Cookie banner opt-in rates are of great concern to both website owners and marketers. An optimized cookie banner allows marketers to obtain user consent for cookies used for targeted advertising and analytics. With this consent, they receive valuable insights into the behavior, preferences and interests of users, which they can inform their advertising campaigns and…
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consentmanager already certified for Google’s new CMP requirements for the EEA and UK
According to a recent by Google published notice all partners who use Google’s publisher products – Google AdSense, Ad Manager or AdMob – must from January 16, 2024 Use a Google-certified Consent Management Platform (CMP) that has integrated the Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA)…
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How to add Matomo to your cookie banner (in 3 steps)
If you use Matomo cookies on your website, you may be wondering how you can integrate Matomo Analytics into your cookie banner in order to comply with GDPR requirements. In our previous guide we have already explained in detail what exactly Matomo Analytics is and how Matomo cookies work in relation to the GDPR. And…