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Whitepaper: Migrating from OneTrust to improve performance and reduce costs
Our new whitepaper walks through a structured migration from OneTrust to consentmanager: close visibility gaps, switch without rebuilding your tags, and cut consent management costs.
Latest Articles
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Newsletter 01/2024
Welcome 2024! The first days of 2024 have already passed. We hope that you all started the new year healthy and happy. A year awaits you with many changes and innovations in the data protection landscape. In 2024, consentmanager will once again take all of these changes into account with great enthusiasm and continually develop…
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Google’s EU User Consent Policy: What companies need to know
The Google EU User Consent Policy sets out the specific requirements that publishers, advertisers, companies and other parties must adhere to when using Google services such as Google Ads. The Policy reflects the requirements of data protection laws in Europe, in particular the GDPR and the ePrivacy Directive, and therefore applies to users targeting end…
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Google Consent Mode v2 in 2024 for Google Ads users
At the end of 2023, Google introduced the new Consent Mode v2, which builds on its predecessor and includes new features and deadlines. These affect certain Google Ads users and come into force in March 2024. To assess whether these changes are relevant to your advertising activities and understand the impact, take a look at…
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Newsletter 12/2023
Goodbye, 3rd party cookies: This is how online tracking is changing The countdown is on: prepare to phase out third-party cookies. The end of an era! Google Chrome, the last of the major browsers, will say goodbye to third-party cookies by the end of 2024. The changes will begin in the first quarter of 2024.…
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Webinar: Elimination of third-party cookies: what do we do now?
On December 5, 2023, the webinar on “Deleting third-party cookies: What do we do now?” took place in collaboration with Refinery89. instead of. The following topics were discussed: Overview One of the main topics discussed during the webinar was the future elimination of third-party cookies following Google’s recent updates. With the imminent phase-out of third-party…
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How to implement Google Consent Mode v2
According to an official announcement from Google, the deadline for using Google Consent Mode v2 for certain websites and apps will be early 2024, in March. As mentioned on our dedicated Google Consent Mode v2 page, all websites and apps targeting users within the EEA and the UK must enable Google Consent Mode v2. The…
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Farewell to 3rd Party Cookies: Explaining the Shift in Online Tracking
Google, the last of the major browsers like Firefox and Safari to slowly move away from third-party cookies, has already announced that it will be completely free of third-party cookies by the end of 2024. We will explain below what this means and how exactly this should happen! Cookies play an important role in tracking…
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Newsletter: Google Consent Mode v2 will be mandatory from March 2024
Google has an announcement for you about an important update to the digital advertising landscape: Google Consent Mode v2 is here . This new update brings important changes that advertisers and publishers need to be aware of. The most important thing to note: The use of Google Consent Mode v2 will be mandatory for all…
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Google consent mode and consentmanager
🚨 Note: This article refers to the Google Consent Mode. A brief update on the new function can be found below. Find out more about the new Google Consent Mode v2 requirements here. Update November 28, 2023 – Google Consent Mode v2 Google has introduced Google Consent Mode v2 , a transformative update that changes the…