Case study: How HP cut audit time by 65% with consentmanager
With USD 53 billion in annual revenue, 58,000 employees, and a digital portfolio spanning roughly 10,000 domains across 170 countries, HP operates at a scale where small compliance gaps can create serious risk. And the tools the company was using at the time didn’t have the depth to surface them. Non-compliant cookies, unauthorized vendor tracking,…
Understanding the Digital Omnibus: Key updates for digital compliance
On 19 November 2025, the European Commission published the Digital Omnibus proposal. It is designed to simplify and align parts of the EU digital rulebook, including updates that affect GDPR, cookie consent, incident reporting, and AI-related topics. This is not law yet. The text is still at an early stage and can change during negotiations.…
IAB TCF v2.3 explained: key updates and what to do next
IAB Europe has released TCF v2.3. The key date to know is February 28, 2026: by then, all participants are required to fully support writing, reading, and processing the updated consent signal. After that date, any TC string that doesn’t include the required update will be considered non-compliant with the TCF. If you use consentmanager…
Black Friday Checklist: Turn Compliance into Performance
Black Friday is a stress test for everything you run digitally. Ad budgets increase. Traffic surges. The teams that succeed keep their sites fast, reliable, and compliant so every click can turn into revenue. Use this checklist to keep your campaigns running smoothly and leverage compliance to enhance your campaign’s performance. 1. Are your analytics…
Political advertising now requires explicit consent – How to stay compliant
Political advertising on online platforms are now met with stricter data privacy requirements across the EU. Under Regulation (EU) 2024/900, which came into full effect on 10 October 2025, organizations running political ads must now obtain explicit user consent specifically for political advertising purposes, before processing any personal data. For providers of political advertising services…
Microsoft Clarity enforces Consent Signals — Google Consent Mode Support coming soon
Starting October 31, 2025, Microsoft will enforce stricter consent signal requirements through its analytics tool, Clarity, for page visits coming from the European Economic Area (EEA), the United Kingdom (UK), and Switzerland. As part of this change, Clarity will fully support Google Consent Mode (GCM). Website operators must implement either Google Consent Mode or Clarity…