Use Google Tag Manager GDPR compliant – that’s what the legal situation says
Use Google Tag Manager GDPR compliant – What is the legal situation? This article informs you about how the Google Tag Manager works, the legal relationship to the GDPR and viable cookie consent solutions. Google Tag Manager and cookies – this is how the tool works The Google Tag Manager serves as a tool for…
IAB TCF 2.0: Data protection-compliant use of cookies
Since the EU General Data Protection Regulation (GDPR) came into force in 2018 and also with the upcoming E-Privacy Regulation, website providers are obliged to obtain the consent of the visitor : Only then may cookies be set, which, among other things, monitor the surfing behavior of the user and analyze. Users of the website…
Video: Consent Management and Data Protection: Nudging, Vendor Compliance and other hot topics
Webinar on June 2nd, 2021 The GDPR law forms the legal basis for consent management. Consent for tracking, in particular through permission in cookies, has become standard, but: You can download the PDF for the webinar here . Articles on similar topics:
Video: GDPR & web tracking – How can I solve this in a future-proof way?
Webinar on June 1st, 2021 In the space of two years, the world of online marketers and data analysts has been turned upside down. The GDPR and the national telecommunications laws with the ePrivacy Directive have dealt the cards in a new way – and thus caused great uncertainty in the industry. Find the answers…