
BSH Hausgeräte is one of the world’s leading home appliance manufacturers, operating 10 brands including Bosch, Siemens, Gaggenau, NEFF, Thermador, Balay, Constructa, Pitsos, Profilo, and Junker across more than 50 countries. With a complex digital footprint at that scale, consent infrastructure needs to work without creating engineering debt or compliance blind spots. BSH had built and…

On 19 November 2025, the European Commission published the Digital Omnibus proposal. It is designed to simplify and align parts of the EU digital rulebook, including updates that affect GDPR, cookie consent, incident reporting, and AI-related topics. This is not law yet. The text is still at an early stage and can change during negotiations.…

IAB Europe has released TCF v2.3. The key date to know is February 28, 2026: by then, all participants are required to fully support writing, reading, and processing the updated consent signal. After that date, any TC string that doesn’t include the required update will be considered non-compliant with the TCF. If you use consentmanager…

Black Friday is a stress test for everything you run digitally. Ad budgets increase. Traffic surges. The teams that succeed keep their sites fast, reliable, and compliant so every click can turn into revenue. Use this checklist to keep your campaigns running smoothly and leverage compliance to enhance your campaign’s performance. 1. Are your analytics…

Political advertising on online platforms are now met with stricter data privacy requirements across the EU. Under Regulation (EU) 2024/900, which came into full effect on 10 October 2025, organizations running political ads must now obtain explicit user consent specifically for political advertising purposes, before processing any personal data. For providers of political advertising services…

Starting October 31, 2025, Microsoft will enforce stricter consent signal requirements through its analytics tool, Clarity, for page visits coming from the European Economic Area (EEA), the United Kingdom (UK), and Switzerland. As part of this change, Clarity will fully support Google Consent Mode (GCM). Website operators must implement either Google Consent Mode or Clarity…

Google is taking decisive action on data privacy compliance by disabling conversion tracking for websites that don’t implement Consent Mode. Many website owners have already received warning emails from Google highlighting that their web and/or app conversion tracking is being used in the European Economic Area (EEA) without proper consent implementation. This enforcement affects critical…