SWITZERLAND · DSG / nFADP compliance

Keep Swiss traffic compliant and monetised, without consent guesswork

Meet Switzerland’s revised Data Protection Act (DSG, nFADP) and Google’s consent requirements for Switzerland with one consent management platform. Geo-targeting, auto-blocking, and consent documentation built in.

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Swiss privacy and ad requirements changed. Basic banners can’t keep up.

Switzerland’s revised Data Protection Act took effect from 1 September 2023, introducing stronger transparency and consent expectations. At the same time, Google extended its EU User Consent Policy to Switzerland on 31 July 2024, adding new requirements for ads and measurement workflows.

Google now checks your consent setup for Swiss traffic

From 31 July 2024, Google requires a Google-certified CMP integrated with the IAB TCF for certain publisher ad products when serving Swiss users. Without the right setup, monetisation and reporting can be affected.

Swiss DSG raises the bar on transparency and consent

The revised Swiss law strengthens disclosure and consent expectations, especially when third parties and tracking are involved. A vague banner and incomplete cookie list create real risk.

Multi-site stacks create blind spots

Multiple domains, tag managers, and rotating vendors make consent consistency difficult. Issues often appear after a release, a marketing change, or an SDK update.

consentmanager replaces fragmented tools with one structured setup. Geo-targeting routes each visitor to the right consent experience, while your team keeps one dashboard and one source of truth.

Less manual work. Better coverage. Cleaner consent signals.

Show the right experience to Swiss visitors automatically

Geo-targeting delivers the correct consent flow for Swiss visitors while keeping other regions aligned with their own rules. One implementation supports multiple markets.

Meet Google’s Switzerland requirements without rebuilding your stack

Use a Google-certified CMP with IAB TCF support and send consent signals to Google Consent Mode v2 for ads and measurement workflows.

Block tracking before consent

Prevent non-essential scripts from firing until the user makes a choice. That reduces accidental tracking and keeps your setup consistent across pages and tags.

Create documentation in minutes, not days

Export consent logs and configuration history when legal, privacy, or internal teams need evidence.

Four tools to keep your Swiss DSG setup running smoothly

Everything you need to collect consent, monitor your setup, and document accountability for Swiss traffic.

Cookie Banner

Consent Management Platform

Collect consent, block tags before they run, and pass consent signals to your marketing and analytics stack, including Google Consent Mode v2.

Cookie Crawler

Automated Cookie Inventory

Scan your sites for cookies and vendors automatically and keep your inventory current as scripts change.

Compliance Monitor

Continuous Scanning

Continuously scan your domains, flag issues, and give your team structured reports with clear next steps.

Mobile App Consent

iOS & Android

Extend consent management to iOS and Android when your Swiss audience uses both web and app.

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Common questions about Swiss DSG and consent requirements

It is Switzerland’s revised Federal Act on Data Protection. It applies from 1 September 2023 and modernises Swiss data protection requirements, including transparency and stronger obligations for organisations.

Google extended its EU User Consent Policy to users located in Switzerland, updated on 31 July 2024. This affects how consent needs to be collected and passed for certain Google ad products and measurement workflows.

If you serve certain Google publisher ads to Swiss users, Google requires a Google-certified CMP integrated with the IAB TCF.

Yes. Geo-targeting lets you run different consent experiences by visitor location, managed from one dashboard.

No tool can guarantee compliance. consentmanager helps you implement structured consent collection, blocking, and documentation as part of a broader compliance strategy.

Consent data is stored on EU servers with no US cloud dependencies.