Stay compliant on every screen, from web to Connected TV
Run consent across 20+ TV brands and 19 operating systems with native SDKs, A/B testing, and QR-based viewer controls, all from the same dashboard you use for web and mobile.
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Regulations apply to TV apps too
Privacy regulations cover every screen
GDPR, CCPA/CPRA, and ePrivacy cover Connected TV and OTT apps the same way they cover websites. If your app processes personal data, you need valid consent before any non-essential tracking.
Most consent tools weren’t built for TV
Standard banners assume a mouse or touchscreen. They don’t work with remotes, voice controls, or smart pointers, and they can’t show granular settings on a TV interface. CTV needs a consent experience built for the living room, not a web banner stretched to fit.
If your CTV, OTT, or Smart TV app processes personal data, you need consent management. Privacy regulations make no distinction between screens.
Consent management built for the big screen
From SDK coverage to A/B testing to QR-based controls, consentmanager brings the full web and mobile consent toolkit to Connected TV and OTT apps.
Cover 20+ TV brands from one dashboard
Native SDK for 20+ TV brands and 19 operating systems, including AndroidTV, Tizen, WebOS, Fire TV, Roku, and Apple tvOS. Tested with every input method: directional remotes, smart pointers, and voice controls.
Lift consent rates automatically
Test banner designs across platforms and viewer segments. Machine learning shifts traffic to winning variants automatically. Around 15% acceptance rate improvement from design changes alone.
Give viewers control from any device
Display a QR code on your TV consent banner. Viewers scan it to manage granular consent settings (up to 1,000 providers and purposes) on their mobile device. Settings sync back to the TV automatically.
Run TV, app, and web consent from one place
Manage consent across websites, mobile apps, and Connected TV from a single consentmanager dashboard. Same reporting, same A/B testing, same optimization tools across every channel.
Give viewers full control from their phone with QR
Scrolling 1,000 vendors on a remote isn’t realistic. With consentmanager’s QR feature, viewers scan the TV banner with their phone, adjust providers and purposes on a mobile-friendly page, and the TV updates automatically. More granular consent, no clunky TV interface.
Compatible with every major TV platform
Operating systems
Apple tvOS, AndroidTV, Tizen, WebOS, Roku TV, Fire TV OS, Vidaa U, SmartCast, NetRange, Foxxum, Whale OS, Coolita OS, Vewd, NetGem, TiVo OS, Comcast X1, My Home Screen, AOSP, SaphiOS.
TV brands
Sony, Sharp, Philips, Insignia, VUTV, Konka, TiVo, Hisense, Nokia, Toshiba, LG, Comcast Xfinity, TCL, Panasonic, Vizio, Samsung, Skyworth, Xiaomi.
One SDK covers them all.
Built on the standards your stack requires
100k+
Cookies in our database
Google-certified
CMP Partner
IAB TCF v2.3
Validated
IAB GPP
Validated
Go live in three steps
Install the SDK, configure consent rules in your dashboard, and the SDK handles the rest, including QR-based mobile controls.
Add the SDK to your app
Configure in your dashboard
The SDK handles the rest
Common questions about Connected TV consent
Connected TV (CTV) refers to internet-connected television devices that run apps and streaming services directly on the screen. Examples include Samsung, LG, Sony, and Philips Smart TVs. OTT (Over-The-Top) apps deliver content over the internet without traditional cable or satellite infrastructure. Netflix, Hulu, and Disney+ are examples. Both CTV and OTT apps typically require consent management when processing personal data.
Yes. CTV and OTT apps process personal data through viewing behavior tracking, advertising, and analytics. Privacy regulations like GDPR, CCPA/CPRA, and ePrivacy require valid consent before activating non-essential data processing, regardless of the device.
A Software Development Kit (SDK) is a set of tools that lets you integrate specific functionality into your app. The consentmanager Connected TV SDK adds consent management to your Smart TV app. It handles banner display, consent collection, input device compatibility, and QR-based mobile controls.
No. An SDK is a development toolkit for building functionality into apps. A cookie is a small file stored in a user’s browser that tracks preferences and behavior. They serve different purposes, though both are relevant to consent management.
The Connected TV SDK supports 20+ TV brands and 19 operating systems, including AndroidTV, Tizen, WebOS, Fire TV, Roku, Apple tvOS, and more. See the full list above.
The consent banner on your TV displays a QR code. Viewers scan it with their phone to access a mobile-friendly consent settings page where they can review up to 1,000 providers and purposes. Once they save, their choices sync back to the TV automatically.
Yes. The SDK is tested with every major input method: directional remotes (up/down/left/right), smart pointer remotes, and voice controls. The consent banner adapts to the input method available on each device.
The SDK is lightweight and loads asynchronously. It connects to consentmanager servers at launch and caches the configuration locally. No noticeable impact on app startup time or runtime performance.
EU-only servers with no US-cloud dependencies. All consent data stays within European infrastructure.
Add consent management to your TV app today
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