
BSH Hausgeräte is one of the world’s leading home appliance manufacturers, operating 10 brands including Bosch, Siemens, Gaggenau, NEFF, Thermador, Balay, Constructa, Pitsos, Profilo, and Junker across more than 50 countries. With a complex digital footprint at that scale, consent infrastructure needs to work without creating engineering debt or compliance blind spots.
BSH had built and maintained their own CMP, which covered their core consent needs. But as their digital presence grew and the demands of continuous compliance monitoring increased, the case for moving to a dedicated solution became clear. They needed deeper visibility, less manual work, and a platform that could keep pace without pulling engineering resources away from their core product.
By switching to consentmanager by iubenda, BSH eliminated 100% of in-house CMP maintenance and gained real-time compliance visibility across all 10 brands and 50+ countries.
Get the full case study (PDF) to see how BSH made the move from internal tooling to continuous compliance monitoring.
The results at a glance:
- 10 brands managed from one platform
- 50+ countries covered under a unified consent and compliance framework
- 100% of in-house CMP maintenance eliminated after migration
- Continuous, automated compliance monitoring replacing manual scanning
“We weren’t solving a problem, we were making a smart upgrade. consentmanager brought capabilities we couldn’t justify building in-house, and took the maintenance burden completely off our plate.” – Marc Hofer, BSH Hausgeräte
Want the full picture? Get the BSH case study (PDF) for the complete breakdown and detailed results.
Ready to see what consentmanager by iubenda can do for your business? Talk to our team to get started.

