Case study: How Seznam.cz gave their publisher network full control over consent performance

Seznam.cz ran their own IAB-certified CMP, but as TCF complexity grew and the value of consent shifted, maintaining it in-house got harder. They needed to give their publishers more without disrupting the network.

In this case study, you’ll see:

1. Why maintaining an in-house CMP got harder as TCF and platform complexity grew
2. How Seznam.cz moved almost 100 publishers to consentmanager without disrupting operations
3. How each publisher gained customization, A/B testing, and self-serve reporting
4. The results: a significant uplift in consent rates and engineering capacity returned to core product