
Smarketer is one of Germany’s leading Google specialist agencies, working with over 1,000 clients across e-commerce, B2B, and retail. Without reliable consent signals across their client base, first-party data was incomplete, making it impossible to track true user engagement or allocate media budgets with confidence. By implementing consentmanager across their entire client portfolio, Smarketer restored…

Digital accessibility has already been introduced in Germany through regulations such as the Accessibility in Information Technology Ordinance 2.0 (BITV 2.0) and the Act on Equal Opportunities of Persons with Disabilities (BGG). Federal agencies, in particular, were obliged to make their websites and apps accessible to all users. The introduction of the Accessibility Reinforcement Act…

The new Polish Electronic Communications Law (ECL) came into force on November 10, 2024. Since then, it has replaced the previous 2004 Telecommunications Law in Poland. The most important difference from the previous Telecommunications Law is its scope of application, which now also affects companies providing online communication services. It aligns the Polish legal framework…

As a website owner, you are responsible for your users’ information that is collected and stored by cookies on your website. Any cookie active on your site can potentially cause privacy issues, especially if it is not used for its intended purpose or, more critically, if it is stored in your users’ browsers without their…

The European Accessibility Act 2025 (EAA 2025) will soon come into force. Companies in the EU must ensure that their websites or online shops are accessible by the implementation deadline of 28 June 2025. This also applies to the first point of contact, the cookie banner, which must also be accessible for people with disabilities.…

Since the GDPR came into force in 2018, cookie banners have become an integral part of the digital user experience. Users now encounter these pop-ups almost everywhere, be it on websites, in apps or even on smart TVs. Accordingly, compliance with the GDPR on online platforms is being monitored more and more strictly. The fines…

consentmanager is pleased to announce that it has been named a Gold Tier CMP Partner within Google’s Consent Management Platform (CMP) Partner Program. This recognition is awarded to us with consideration of the following criteria: The latest development in the Google Partner Program makes CMP implementation easier for our customers. Now you can integrate your consent banner directly…

On August 7, the President of the Polish Data Protection Authority (UODO), together with other members of the Authority and external experts, organized a seminar to support companies in the implementation in their business processes. The main points of discussion are summarized here: Expanding the definition of a Whistleblower During the seminar, it was clarified…

On September 3rd, our webinar on the topic of “How to set up and install consentmanager cookie consent solution correctly” took place. In this webinar, Jan Winkler , CEO of consentmanager , led us through the most important functions and gave valuable insights into the new user interface of the consentmanager CMP interface. The webinar…