Category: Case studies
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Webinar: Switch CMP without slowing down your growth
Migrating your consent management platform is a high-stakes project. The risk of broken tracking, lost consent signals, and declining ad revenue make it easier to stay put, even when your current tool isn’t keeping up. But what if migration took days instead of months? We just hosted a webinar that walks through exactly how to pull…
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IAB Europe responds to EDPB statement on consent or pay models
On April 17, 2024, the European Data Protection Board ( EDPB ) published an opinion on the consent or pay model introduced by major online platforms such as Meta. For a detailed summary on this topic, see our last blog post here. Under this model, consumers have the choice to consent to the processing of…
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GDPR Data Protection Officer: Does your company need one?
The legal articles of the GDPR describe in detail, in three different sections, the appointment of a data protection officer (DPO), his/her position and his/her tasks. This raises the question: under what conditions is the appointment of a DPO for your company not only optional, but mandatory under the GDPR? In this article, we will…
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Google postpones abolition of third-party cookies to 2025
Google’s latest update to eliminate third-party cookies in its Chrome browser has now been extended until 2025. This is the third time that Google has delayed the elimination of third-party cookies. Are you unsure about the issue of eliminating third-party cookies? Then we recommend that you click on the following link to learn more about…
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The latest decision of the EDPB on “consent or pay” models for online platforms
The regulators of the Netherlands, Norway and Germany (Hamburg) have asked the European Data Protection Board ( EDPB ) for an opinion on whether large online platforms may use ‘consent or pay’ models for behavioural advertising based on valid and voluntary consent from users. The background was Meta’s introduction of a subscription model in October…
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New US data protection laws come into force in 2024: Update your US-specific privacy settings
In the United States, new data privacy laws will take effect in the second half of 2024 – in Florida, Texas, Oregon and Montana . Companies that operate in these states or have customers in these states will need to review their data privacy practices to ensure compliance with the new data privacy laws. To…
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consentmanager Tool Spotlight: Integration options in the CMP Dashboard
In this month’s Tool Spotlight we’ll take a closer look at the integration options you’ll find in your consentmanager CMP Dashboard, which are the result of extended development work between consentmanager and the corresponding tools. Through this enhanced integration, we are able to offer our users the possibility to activate the integration with a simple…
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Webinar: Cookie Banner: GDPR compliant with consentmanager & OXID
On October 4, 2023, we hosted the webinar “Cookie Banner: GDPR compliant with consentmanager & OXID” together with our partner OXID. Insights into the international legal situation and the integration of a cookie banner in connection with the new OXID plugin were explained in a practical way, along with the legal basics surrounding the GDPR.…
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Does the Digital Services Act (DSA) also apply to your company? Online platforms have additional obligations
The Digital Services Act sets additional transparency requirements for online platforms. The definition of an online platform under the DSA may apply to your business. As a result, you may be required to comply with the additional transparency requirements of the DSA. Read on to find out if your business falls into this category and…
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Elimination of third-party cookies and adjustment of your CMP consent scope settings
The upcoming abolition of third-party cookies means a big change in the use of consentmanager consent scopes. From June, consentmanager will no longer set third-party cookies under the consentmanager .net domain. As a result of this change, some of our consent scope options, such as account-specific consent and CMP-specific consent, used with third-party cookies will…
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Google’s EU User Consent Policy: What companies need to know
The Google EU User Consent Policy sets out the specific requirements that publishers, advertisers, companies and other parties must adhere to when using Google services such as Google Ads. The Policy reflects the requirements of data protection laws in Europe, in particular the GDPR and the ePrivacy Directive, and therefore applies to users targeting end…