Category: Case studies
Categories
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Case study: How Smarketer optimized content and media spending
Smarketer is one of Germany’s leading Google specialist agencies, working with over 1,000 clients across e-commerce, B2B, and retail. Without reliable consent signals across their client base, first-party data was incomplete, making it impossible to track true user engagement or allocate media budgets with confidence. By implementing consentmanager across their entire client portfolio, Smarketer restored…
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Newsletter 12/2024
New plugins for many CMS / shop systems With the latest update, we have taken a look at the plugins for the various CMS and shop systems and completely revamped them. In particular, we looked at how we can make onboarding to the plugins easier for clients: For example, instead of manually copying the code…
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Digital Accessibility in Germany: Requirements for Websites and Apps
Digital accessibility has already been introduced in Germany through regulations such as the Accessibility in Information Technology Ordinance 2.0 (BITV 2.0) and the Act on Equal Opportunities of Persons with Disabilities (BGG). Federal agencies, in particular, were obliged to make their websites and apps accessible to all users. The introduction of the Accessibility Reinforcement Act…
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Polish Electronic Communications Law: Obligations for Companies
The new Polish Electronic Communications Law (ECL) came into force on November 10, 2024. Since then, it has replaced the previous 2004 Telecommunications Law in Poland. The most important difference from the previous Telecommunications Law is its scope of application, which now also affects companies providing online communication services. It aligns the Polish legal framework…
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Cookie Audit for Websites: Manually or with a Cookie Scanner
As a website owner, you are responsible for your users’ information that is collected and stored by cookies on your website. Any cookie active on your site can potentially cause privacy issues, especially if it is not used for its intended purpose or, more critically, if it is stored in your users’ browsers without their…
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European Accessibility Act 2025: Ensure your Cookie Banner is compliant
The European Accessibility Act 2025 (EAA 2025) will soon come into force. Companies in the EU must ensure that their websites or online shops are accessible by the implementation deadline of 28 June 2025. This also applies to the first point of contact, the cookie banner, which must also be accessible for people with disabilities.…
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2025 Guide to a GDPR-compliant cookie banner
Since the GDPR came into force in 2018, cookie banners have become an integral part of the digital user experience. Users now encounter these pop-ups almost everywhere, be it on websites, in apps or even on smart TVs. Accordingly, compliance with the GDPR on online platforms is being monitored more and more strictly. The fines…
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consentmanager achieves Gold Status as Google CMP Partner
consentmanager is pleased to announce that it has been named a Gold Tier CMP Partner within Google’s Consent Management Platform (CMP) Partner Program. This recognition is awarded to us with consideration of the following criteria: The latest development in the Google Partner Program makes CMP implementation easier for our customers. Now you can integrate your consent banner directly…
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Polish DPA on Compliance with the Whistleblower Protection Act
On August 7, the President of the Polish Data Protection Authority (UODO), together with other members of the Authority and external experts, organized a seminar to support companies in the implementation in their business processes. The main points of discussion are summarized here: Expanding the definition of a Whistleblower During the seminar, it was clarified…
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Webinar: consentmanager Cookie Consent Solution: How to set up and install it correctly
On September 3rd, our webinar on the topic of “How to set up and install consentmanager cookie consent solution correctly” took place. In this webinar, Jan Winkler , CEO of consentmanager , led us through the most important functions and gave valuable insights into the new user interface of the consentmanager CMP interface. The webinar…
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Newsletter 08/2024
New features: Cookie wall & improved cross-domain consent With this month’s update, we have devoted particular attention to the topic of third-party cookies. Even though Google has now backed down (see the next section), there are two browsers, Firefox and Safari, that no longer support third-party cookies. If you want to be on the safe…